Editorial Calendar

Contents include

• Advice for New Administrators

• Business Operations

• Current Tactics, Future Trends

• Case Study

• COE Corner

• Customer Care

• Human Capital Development

• Health Information Technology

• Topics in Advanced Administration

• Washington Watch: Legislative/Regulatory Affairs

• Book Reviews

• Peer-to-Peer

• Legal Issues


• Coding/Insurance/Medicare

• Marketing

• Technicians

• Focus on a Practice

• Gamechanger Profile

• Ophthalmic News and Information

• Asked and Answered: Questions from ASOA EyeMail

• Ambulatory Surgery Centers

• Aesthetics and Oculoplastics

• Hearing Services

• Optical

• Retina



Cover story: Bridging the Generational Divide

• Preparing your practice for an active shooter emergency

• What’s your management style?

• Prioritization skills: Because everything WILL end up on your plate

• 3 steps to awesome practice videos

• Billing for reduced or discontinued services

• Ransomware: Don’t get held hostage

• Using optical benchmarks as a basis for compensation

Mail date: February 2017

Space closing: November 18, 2016

Materials due: December 11, 2016



Cover story: Developing a Clinical Research Program in Your Practice

• How good is your system for monitoring and reporting HIPAA breaches?

• Effective confrontation  

• How to coordinate your content marketing

• Consolidated billing rules and regulations

• Cross-training your tech team

• The safety culture in ASCs

• Documentation’s central role in data security

Meeting distribution:

ASCRS•ASOA Symposium & Congress

Mail date: March 2017

Space closing: January 13, 2017

Materials due: February 3, 2017



Cover story: Outsourcing Your Online Reputation Management

• 2017 Medicare update 

• Co-managing with one voice 

• Helping the team get better at time management

• Website accessibility and the ADA

• Self-assessment skills:  What all great leaders know about themselves

• Converting numbers and charts into marketing action items

• Inside the hiring manager’s head

Mail date: June 2017

Space closing: March 22, 2017

Materials due: April 7, 2017




Cover story: Taking the Initiative—Ideas for Business Development

• Business associate agreements: Who is ultimately responsible?

• The “PNP” discipline system

• Measuring social media ROI

• HEDIS and ophthalmology

• The harmonious practice: A guide to managing work relationships

• Elevating QAPI

• Triaging ocular emergencies by phone

Meeting distribution: 

ASCRS•ASOA Combined Ophthalmic Symposium­

Mail date: July 2017

Space closing: May 19, 2017

Materials due: June 9, 2017



Approaching Innovation and Incorporating New Technologies

• Setting up a medical spa

• Positive coaching in a nutshell

• Is your practice favoring “fixed” or “growth” mindsets?

• 6 website traps to avoid at all costs

• Streamlining the appeals process

• When new equipment comes into the clinic

• Planning and profiting from an optical trunk show

Meeting distribution:

AAO Annual Meeting

Mail date: September 2017

Space closing: July 14, 2017

Materials due: August 11, 2017



Cover story: Formalizing your orientation program

• Developing managers through accountability 

• Dealing with difficult people: Balancing taking a stand with staying connected

• Inside the millennial mind 

• Documentation and coding for ophthalmic photography

• Technicians as heroes: Their critical role in case diagnosis 

• Integrating femto into your practice

• No need to knock: Ten ways an open-door policy can make your practice better

Mail date: November 2017

Space closing: September 8, 2017

Materials due: October 12, 2017