Circulation & Readership

Administrative Eyecare
•  2,800 ophthalmic executives and administrators
•  Consistently ranked as a top ASOA member benefit


Who reads Administrative Eyecare? Influential practice administrators with a key role in the buying process for their practice, ASC, or other facility. The ASOA member is the target market segment for this publication. Key demographics from a recent member needs assessment:
• 72% of respondents have more than 10 years of experience in the field
• 67% of respondents have a total practice revenue of greater than $2.5M
• 25% are responsible for practices with at least 7 physicians
• 47% of respondents operate ASCs
• 67% of respondents run optical shops within the practice
• 95% of respondents stated ASOA is a trusted source for news and information about ophthalmic practice management