EyeWorld Meeting and Enduring Content Services

EyeWorld offers multiple methods of reaching the ophthalmic surgeon with enduring contents. As the official newsmagazine of ASCRS, all EyeWorld enduring materials are ensured immediate recognition and credibility among the ophthalmic community.

Recognizing that physicians today obtain their information through a variety of sources and media,EyeWorld has the ability to produce:

  • Printed supplements
  • Virtual (ebook and PDF) supplements
  • Video on demand
  • Audio and video podcasts
  • Web-based programming

These projects are designed to provide ophthalmologists with content that either introduces or reinforces new information on therapies, procedures, or products. EyeWorld can create economies of scale to enable an interested industry partner to produce materials using one or more of these media options simultaneously.

EyeWorld can produce enduring contents from a wide variety of sources at U.S. and international ophthalmic meetings including:

  • EyeWorld Education events
  • EyeWorld Corporate Event programming
  • Physician roundtables (real time or virtual)
  • One-on-one interviews conducted by EyeWorld editorial staff with a pre-selected faculty
  • Coverage of independently held events
  • Webinars

EyeWorld assures reach of enduring materials to the U.S. physician through a variety of outlets including:

  • EyeWorld magazine – Print supplements appearing in EyeWorld magazine are assured the broadest circulation of any ophthalmic print publication
  • EyeWorld Today – With proper advance planning, a supplement may appear in EyeWorld Today, the official meeting daily of the 2012 ASCRS•ASOA Symposium & Congress and other international congresses including APACRS and APAO.
  • EyeWorld rePlay – Audio, video, and slides from a live event may be captured and posted onEyeWorld rePlay, EyeWorld’s web-based video library.
  • EyeWorld.org – All EyeWorld print supplements are also posted in ebook form on EyeWorld.org. Supplements are also made available as downloadable PDFs on the site.

EyeWorld provides full marketing to promote the release of enduring contents through the use of:

  • Print advertising
  • Eblast
  • Banner ads in EyeWorld Week, the weekly electronic newsletter
  • Banner ads on EyeWorld.org
  • QR codes in all marketing materials

Global reach

ASCRS and EyeWorld recognize the globalization of developments in anterior segment surgery. Through an alignment with several international ophthalmic surgical societies and publications, EyeWorld can create enduring contents that can reach a global audience of over 70,000 physicians. EyeWorld enduring content services may now be delivered to an international audience via:

  • EyeWorld U.S.: Reaching the entire U.S. ophthalmic community as well as all international ASCRS members
  • EyeWorld Asia-Pacific: Circulated to all members of the Asia-Pacific Association of Cataract & Refractive Surgeons, the Chinese Ophthalmological Society, the All-India Society, and the Korean Society of Cataract & Refractive Surgeons
  • EyeWorld Russia: Serving members of the Russian Society of Cataract & Refractive Surgeons
  • Eurotimes*: Distributed to the Eurotimes European circulation list
  • Foco*: Circulated to 8,000 Brazilian ophthalmologists
  • ALACCSA.com*: Posted PDF on the Latin American Society of Cataract & Refractive Surgeons website
  • EyeWorld rePlay, an interactive web-based content capture system on the globally accessible EyeWorld.org site
  • Podcast, ebook, PDF, and video-on-demand on the globally accessible EyeWorld.org site

*Through a joint marketing alliance

Meetings

With a 12-year history of presenting successful, well-attended, educational meetings for our satisfied partners in the ophthalmic industry, we invite you to review this summary of our meeting capabilities and programming types. EyeWorld, in partnership with ASCRS, is able to provide the full spectrum of educational meetings from CME symposia, to non-CME independent medical education, to promotional events. Hosting events ranging in size from 50 to over 2,000 attendees, EyeWorld’s attention to detail is applied to all facets of meeting planning.

As a wholly owned subsidiary of ASCRS, EyeWorld provides preferred meeting space and program times to its event partners at the ASCRS•ASOA Symposium & Congress. EyeWorld also has access to powerful resources within ASCRS to maximize event marketing for audience recruitment.

Our meeting and events services are not limited to the ASCRS Symposium & Congress; EyeWorld has a distinguished history in creating effective and memorable events at other U.S. meetings as well as meetings at international conferences or venues.

EyeWorld and ASCRS deliver:

  • Preferred meeting dates and times at the ASCRS•ASOA Symposium & Congress
  • Preferred meeting locations at the ASCRS•ASOA Symposium & Congress
  • High audience attendance through strong marketing and advertising resources
  • Knowledgeable programming staff with strong resources including ASCRS leadership and clinical committee members to vendor negotiations, to marketing and audience recruitment, and to programming and presentation
  • Attention to detail that permits EyeWorld and ASCRS to offer high-quality turnkey meetings and events

EyeWorld is committed to providing the highest level of service throughout the planning process, live event, and post-event enduring contents program and reconciliation process. Our planning programs are available throughout the United States and globally around major ophthalmic meetings.

Meeting types

EyeWorld CME Educational Symposia are live meetings jointly sponsored by EyeWorld and ASCRS. The content for these programs will be developed based upon the educational needs identified through ASCRS' annual needs assessment process conducted by the ASCRS CME Advisory Committee and ratified by the ASCRS Executive Committee. EyeWorld will be seeking corporate support in the form of unrestricted educational grants for these events.

EyeWorld Education: ASCRS-authorized education are non- CME programs funded by independent medical education grants. EyeWorld and ASCRS recognize the need for balanced education in a non-CME environment. Funding is obtained through educational grants.

EyeWorld Corporate Events: Provide companies an opportunity to offer their own educational content adjacent to major ophthalmic meetings in the United States as well as at international destinations.EyeWorld facilitates the logistics, planning, and marketing of these events; the corporate host controls the content.

EyeWorld Corporate Mornings: Offered exclusively on Saturday morning at the ASCRS•ASOA Symposium & Congress, EyeWorld Corporate Mornings offer an economical means of holding an event at the Annual Meeting within the confines of the convention center.

*New* EyeWorld Satellite Sessions: New in 2012 and offered exclusively at the ASCRS•ASOA Symposium & Congress, EyeWorld is expanding its offerings inside the Annual Meeting blackout hours on Friday, Saturday, Sunday, and Monday of the meeting. These events are capacity limited, with the location at an official meeting hotel.

*New* EyeWorld KOL Theater: Also new in 2012, the EyeWorld KOL Theater is a turnkey, 15 minute non-CME presentation presented by a KOL of your company. Designed to provide the exhibiting company with a wider audience, the KOL Theater operates out of the EyeWorld Theater during meeting hours. Presentations are captured and posted on the EyeWorld rePlay site as well as on EyeWorld TV news.

For more information on EyeWorld Event & Symposia services, please contact
Jeff Brownstein
Director of Sales
703-788-5745 
jeff@eyeworld.org