2009 Media Kit Information available for download.
USA | Global | Meetings
2009 ASCRS Marketing Opportunities
Dear Industry Professional:
As the world moves closer to the end of the decade, our industry finds itself
in a period of rapid change. Regulatory issues from both
government and non-governmental organizations continue to impact the manner in
which industry, physicians, and media interact.
Innovations in ophthalmic technologies and therapeutics have gone global in terms
of science, research, and application. New treatments
for AMD and presbyopia remain at the center of discussion among researchers,
manufacturers, and practicing physicians. The ophthalmic
industry continues to evolve along with the rest of business, following the general
trends in mergers and acquisitions as well as the trend
toward going "private." New media technology, particularly social media,
has grown from a cottage industry into a multi-million dollar a year
business, altering the paradigm of media marketing. EyeWorld has been at the
center of each new development, reporting with
timeliness and balance unsurpassed by any other ophthalmic publication. EyeWorld has introduced the web-based EyeWorld
rePlay while
ASCRS launched EyeSpaceMD, two web initiatives that acknowledge and adopt these
new technologies, providing new avenues to foster
ophthalmic education.
Please find enclosed the 2009 Media Kit for ASCRSMedia. You will notice as you
read through these pages that we are offering
several new opportunities in 2009, which we will highlight below.
First, however, we would like to thank our valued clients for their business
in 2008. EyeWorld continues to lead the market in providing
timely and relevant news and features pertinent to the anterior segment surgeon.
Without the support of our advertisers, EyeWorld could
not continue its mission of being the valuable resource for ASCRS members and
the ophthalmic community in general.
To our prospective industry partners, we encourage you to read through the details
of our offerings to better understand the services
we provide to the USA and international cataract and refractive market. We are
certain you will come to appreciate the value we offer both
our readers and our advertisers in terms of reach, balanced editorial, and investment
dollar.
Among the new opportunities discussed in the media kit are the following:
EyeWorld rePlay:
EyeWorld rePlay is a web-based initiative designed to extend the reach
of educational content captured at either an
EyeWorld Educational Symposium or an EyeWorld Corporate
Event to a global audience.
EyeSpaceMD.org:
EyeSpaceMD.org is designed to be a global classroom for ophthalmic education.
Visitors to the site may view content captured at the
ASCRS•ASOA Annual Meeting or at several of the more intimate meetings that
ASCRS sponsors. Users of the site are able to network
with other physicians around the world as EyeSpaceMD provides social media capability.
Corporate Support Opportunities:
Extending beyond the influential and successful ASCRS•ASOA Symposium & Congress,
ASCRS has developed a series of intimate
meetings and electronic opportunities that offer the potential corporate supporter
additional reach. These meetings include: