2009 Media Kit Information available for download.
USA | Global | Meetings
2009 ASCRS Marketing Opportunities

Dear Industry Professional:

As the world moves closer to the end of the decade, our industry finds itself in a period of rapid change. Regulatory issues from both government and non-governmental organizations continue to impact the manner in which industry, physicians, and media interact. Innovations in ophthalmic technologies and therapeutics have gone global in terms of science, research, and application. New treatments for AMD and presbyopia remain at the center of discussion among researchers, manufacturers, and practicing physicians. The ophthalmic industry continues to evolve along with the rest of business, following the general trends in mergers and acquisitions as well as the trend toward going "private." New media technology, particularly social media, has grown from a cottage industry into a multi-million dollar a year business, altering the paradigm of media marketing. EyeWorld has been at the center of each new development, reporting with timeliness and balance unsurpassed by any other ophthalmic publication. EyeWorld has introduced the web-based EyeWorld rePlay while ASCRS launched EyeSpaceMD, two web initiatives that acknowledge and adopt these new technologies, providing new avenues to foster ophthalmic education.

Please find enclosed the 2009 Media Kit for ASCRSMedia. You will notice as you read through these pages that we are offering
several new opportunities in 2009, which we will highlight below.

First, however, we would like to thank our valued clients for their business in 2008. EyeWorld continues to lead the market in providing timely and relevant news and features pertinent to the anterior segment surgeon. Without the support of our advertisers, EyeWorld could not continue its mission of being the valuable resource for ASCRS members and the ophthalmic community in general.

To our prospective industry partners, we encourage you to read through the details of our offerings to better understand the services we provide to the USA and international cataract and refractive market. We are certain you will come to appreciate the value we offer both our readers and our advertisers in terms of reach, balanced editorial, and investment dollar.

Among the new opportunities discussed in the media kit are the following:
EyeWorld rePlay:
EyeWorld rePlay is a web-based initiative designed to extend the reach of educational content captured at either an EyeWorld Educational Symposium or an EyeWorld Corporate Event to a global audience.

EyeSpaceMD.org:
EyeSpaceMD.org is designed to be a global classroom for ophthalmic education. Visitors to the site may view content captured at the ASCRS•ASOA Annual Meeting or at several of the more intimate meetings that ASCRS sponsors. Users of the site are able to network with other physicians around the world as EyeSpaceMD provides social media capability.

Corporate Support Opportunities:
Extending beyond the influential and successful ASCRS•ASOA Symposium & Congress, ASCRS has developed a series of intimate meetings and electronic opportunities that offer the potential corporate supporter additional reach. These meetings include:

• ASCRS Winter Update:
  2009 marks the second year for this meeting. Attendees and industry both hailed the meeting for its content, location, and opportunity to network. Corporate support opportunities are available for this meeting.
  
  
• Jules Stein/ASCRS Joint Symposium on Cataract & Refractive Surgery:
  New in 2009, this meeting combines the resources of the Jules Stein Eye Institute and ASCRS•ASOA. The meeting, to be held in Los Angeles at the Hyatt Century City, will provide an intimate setting for physicians seeking excellent content and a strong faculty. Corporate support opportunities will be available for this meeting.
  
  
• ASOA Practice Management Grand Rounds:
  ASOA has designed a series of four one-day seminars for practice managers seeking a more intimate setting or who are unable to attend the annual meeting scheduled this year in San Francisco. Commercial support is sought for this education opportunity.
  
  
• ASCRS Web Seminars
  ASCRS Clinical Committees are seeking commercial support for a series of one hour, non-CME, web seminars on a variety of ophthalmic issues ranging from new advances in pediatric ophthalmic care to current anterior segment subjects and updates on new treatment regimens for AMD and glaucoma.
  
  
• ASCRS/EyeWorld Podcasts:
  Coming soon, ASCRS and EyeWorld are working in conjunction with a producer of non-CME educational podcasts focused on the latest topics in anterior segment surgery. Monthly downloads of these podcasts currently exceed 18,000 per month. Corporate and product specific spots are available at the beginning and end of each podcast. Further details will be provided when available.
  

Thank you for your time and consideration. Should you have any questions regarding the following opportunities, please contact us at your convenience. We are dedicated to creating a program designed to best suit your marketing mix and budget.

Sincerely,
Donald Long
Director, ASCRSMedia